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March Is Hate Month
[Cache - #151] This week, Canadian man Yue Liu drowned in Cuba, while saving his son from the same fate. And someone online questioned whether his last words to his son – ”I cannot save you anymore” –...
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How Will You Be Judged?
[Cache - #152] You’re different. In a good way. But most of you will do a poor job of expressing your difference to the world. As a result, you will not be recognized for your unique talents nor be...
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Tangerine Still A Question Mark
[Cache - #153] “Tangerine????” In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct. I submit, however, that it’s unfair to judge a brand name in a vacuum....
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Why We Hate – And Love – Air Canada
[Cache - #154] Why do we hate Air Canada? Answer: We don’t. The truth is that we love to hate them. Even knowing that they drop our bags from a considerable height, it cannot be that we have pure...
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Pocket Square Branding
[Cache - #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do...
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Why Fake Football Works
[Cache #162] There was a moment in the USA-Germany game yesterday when everyone in the audience laughed. World Cup soccer is not intended to be comedy, but the crowd assembled in the lobby of a...
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